Vietnamese entrepreneurs leverage e-commerce for brand growth

Vietnamese female entrepreneurs Nguyễn Hoàng Thanh Nga, co-founder and manager of fashion brand OLV, and Nguyễn Thị Hồng Thủy, co-founder of Nệm Sơn, are sharing their experiences in leveraging e-commerce platforms like Shopee to drive business growth.

OLV, founded in 2015, expanded to Shopee in 2017. The brand saw significant growth during the 2020-2021 pandemic as consumers shifted to online shopping. To address the challenge of customers being unable to physically inspect clothing, OLV utilizes high-quality imagery, detailed size charts, and livestreaming to demonstrate fabric texture and fit. The brand also uses platform data to track consumer behavior and adjust production plans. After nine years on the platform, OLV's Shopee store has amassed over 240,000 followers.