Vietnamese football announces new V. League 1 branding and major sponsorships

The 2026/2027 V. League 1 season in Vietnam will feature a new brand identity and expanded regulations regarding foreign players. LPBank has been announced as the main sponsor for the third consecutive season, continuing its partnership with the Vietnam Professional Football Joint Stock Company (VPF) and FPT Telecom. The new branding, themed “International Playground, National Festival,” aims to professionalize the league and strengthen its connection to Vietnamese cultural identity.

The new season is scheduled to begin on September 4, 2026, and is expected to conclude on May 22, 2027.

In a separate development for Vietnamese football, SABECO and the Vietnam Football Federation (VFF) have signed a strategic partnership agreement. Under this deal, Bia Saigon will serve as the exclusive beer partner for the Vietnam Men’s, Women’s, and U23 National Football Teams from 2026 to 2029. This long-term commitment aims to support the sustainable development of national teams and enhance engagement between the players and the fan community.