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[CULTURE] · Vietnam, China · 2 sources

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Vietnamese song Cứ Chill Thôi goes viral in China

The Vietnamese song “Cứ Chill Thôi” by Chillies and Rhymastic has gained significant popularity in China. Without an official promotional campaign, the track became a viral sensation on the short-video platform Douyin, where millions of users have utilized it as background music for videos and performed covers in Vietnamese.

Released on July 11, 2020, the song features a positive message about managing daily pressures and finding moments of peace. Its catchy melody and repetitive chorus contributed to its success. While the official music video has surpassed 123 million views on YouTube, its organic growth in the Chinese market marks a notable instance of Vietnamese music reaching a wide international audience.

Entities

Chillies · Douyin · Rhymastic · YouTube