Vietnam's e‑logistics sector expands as J&T Express drives rural e‑commerce growth

The e‑logistics market serving e‑commerce in Vietnam is undergoing rapid transformation. Director Phan Bình of J&T Express Vietnam notes that eight years ago logistics was limited to large firms in major cities, but today a wave of rural e‑commerce and individual sellers is making the service a mass‑market necessity.

Buyers now expect fast delivery, transparent tracking and low cost, while small sellers demand professional shipping comparable to multinational brands. Companies are investing in data‑driven technology and large‑scale automation to handle dispersed orders, with J&T Express leading the shift toward a more distributed, customer‑centric logistics network. Phan Bình said, “the size of an order does not determine the value of the demand”.