Vietnam's Q2 2026 online searches surge on new policies and AI

Cốc Cốc’s Q2 2026 search‑trend report shows Vietnamese internet users sharply increasing queries about recent legal and administrative measures. Keywords linked to telecom regulation – “SIM authentication” – rose 5,042%, while “Directive 21 of the Prime Minister” and “pension authorization” grew 2,502% and 512% respectively. Searches for consumer‑risk alerts also spiked, with terms such as “300 tonnes of pork” and “vacation‑scam” jumping over 4,000% and 2,500%.

Interest in next‑generation AI tools accelerated, led by DeepSeek V4 (up 5,076%) and OpenAI’s o4‑mini. AI‑assistant services like ByteDance’s Dola AI saw a 2,476% rise, and creative platforms such as Suno, ElevenLabs and Dreamina maintained high query volumes.

Employment‑related searches surged, especially for public‑sector jobs: the “national job exchange” keyword climbed 7,857%, with government recruitment queries increasing between 147% and 936%. High‑skill tech roles – AI engineers (+139%), cyber‑security (+108%) – also attracted strong attention. Entertainment searches reflected global events, with FIFA World Cup 2026 queries up 3,987% and K‑pop artists like Mark Lee and Park Ji‑Hoon seeing increases of 410% and 345%.

Overall, the data illustrate Vietnamese users’ rapid response to policy changes, growing adoption of AI technologies, and heightened engagement with both job markets and international pop culture.