Vietnam's tourism sector sees hammock craze and brand revamp

Western tourists visiting Vietnam's Mekong Delta are increasingly drawn to the simple pleasure of sleeping in hammocks. Social‑media videos show visitors swaying in the breeze, some joking they must "sorry mother, I stay in Vietnam" because they enjoy the experience so much. Local residents echo the sentiment, describing hammock naps as a beloved part of regional life.

At the same time, the travel company Du lịch Hoàn Mỹ, which has operated for nearly three decades, has launched a new visual identity and logo. The rebranding aims to appeal to a newer generation of travelers by emphasizing personalized, high‑quality experiences and safety throughout the journey.