Vijay Deverakonda co-founds Unhype skincare brand

Telugu actor Vijay Deverakonda has co-founded Unhype, a unisex functional skincare brand specifically designed for young Indian consumers aged 18 to 30. The brand operates under the philosophy “No BS. Only what works.” and aims to simplify skincare routines while addressing environmental factors common in India, such as heat, humidity, pollution, and hard water.

Deverakonda was actively involved in the brand's development, participating in the formulation, testing, and refinement processes alongside a team with dedicated R&D and manufacturing facilities. He reportedly personally tested product versions on his own skin for nine months prior to the launch.

At launch, Unhype will introduce two “VD Signature Routines,” each consisting of a face wash, moisturizer, and sunscreen. These include an “Acne Safe” routine for oily, acne-prone skin and a “Brightening” routine to address tan and dullness. The products are backed by science and have undergone testing and certification through independent third-party laboratories. Pre-booking for the brand is scheduled to begin online shortly, with shipping expected to commence by late September.