Vijay Sales appoints Rahul Dravid as brand ambassador

Indian electronics retailer Vijay Sales has appointed former Indian national cricket team captain Rahul Dravid as its official brand ambassador. The partnership is designed to strengthen the company’s consumer proposition and expand its national footprint through a multi-platform marketing strategy.

Dravid will feature in a 360-degree campaign spanning television commercials, digital and social media, print advertisements, and in-store displays. The collaboration is centered on the brand’s core philosophy, ‘Delivering Apnapan’, which emphasizes trust, personalized advice, and long-term customer relationships.

Nilesh Gupta, Director at Vijay Sales, stated that Dravid’s reputation for authenticity aligns with the company’s focus on building relationships rather than simple transactions. Dravid noted his decision to partner with the retailer was based on its long history of building trust with Indian families.