VILA opens first Polish retail store in Poznań

Danish fashion brand VILA, part of the BESTSELLER group, has officially entered the Polish market with the opening of its first physical store in Poznań. Located in the Posnania shopping center, the 115-square-meter salon opened on September 3, 2026, featuring autumn collections and wardrobe basics.

While the brand has previously maintained a presence in Poland through e-commerce and platforms like Zalando, this brick-and-mortar debut marks a strategic step in its international retail expansion. VILA currently operates physical stores in 13 countries.

The company views Poland as a high-potential market due to favorable economic conditions and growing consumer spending. Following the Poznań launch, VILA is reportedly in discussions with owners and operators of ten major shopping centers across Poland to identify locations for further expansion within the country and Eastern Europe.