Ville et Métiers d’Art to participate in SITEM 2026 in Paris

The association Ville et Métiers d’Art will participate in SITEM, an international exhibition for museums, cultural sites, and tourism, held at the Carrousel du Louvre in Paris on March 25 and 26, 2026.

Exhibiting alongside the France Patrimoine Terre d’Exception collective, the association will engage in discussions regarding mediation, innovation, and the attractiveness of cultural sites. A scheduled conference on March 26 will feature a roundtable discussion titled ‘Heritage as drivers of tourist attractiveness and levers for sustainable tourism models.’ The session aims to explore how tourism influences territorial dynamics and how to balance strategies for both residents and visitors. Charlotte du Vivier-Lebrun, director of Ville et Métiers d’Art, will also speak on the influence of craftsmanship on territorial identity.