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[BUSINESS] · Spain, Mexico · 2 sources

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Vincci Hoteles and IHG launch new hospitality initiatives

Vincci Hoteles is celebrating 25 years of operations by highlighting its design-centric approach to hospitality. The company focuses on creating hotel identities linked to their specific destinations through architecture, art, and the restoration of historic buildings. Notable examples include the Vincci Bit in Barcelona, which functions as a hotel-museum featuring over 2,000 square meters of mural art by various international and national artists, and colonial-style properties in Tenerife and historic reinterpretations in Madrid, Bilbao, and Porto.

In Mexico, IHG Hotels & Resorts has launched the “Viajar a la Mexicana” campaign. Featuring presenter Montserrat Oliver, the initiative is a local adaptation of the global “When the Host Needs Hosting” campaign. The concept focuses on the cultural importance of hospitality in Mexico, encouraging those who typically act as hosts to instead embrace the role of the guest and enjoy being cared for during their travels.

Entities

Barcelona · IHG Hotels & Resorts · Mexico · Montserrat Oliver · Vincci Hoteles