Vinicius Junior lands €30 million ad deals and tops Brazil Instagram during World Cup 2026

Vinicius Junior, Brazil's star forward at the 2026 World Cup, has signed advertising contracts with 19 global brands worth roughly €30 million, most of them long‑term. The deals include a historic partnership with Apple, making him the first footballer to feature the company's image. Managed by Roc Nation Brazil, his commercial strategy extends beyond football to collaborations with entertainers such as Maluma, Travis Scott, Bradley Cooper and Kim Kardashian.

On the field, Vini Jr. has scored four goals in the tournament's first four matches, boosting his visibility. His social‑media presence surged, reaching 62.3 million Instagram followers and surpassing singer Anitta to become the most‑followed Brazilian athlete. He gained more than three million new followers since the competition began, reflecting the World Cup’s power to amplify athletes’ personal brands and attract major global sponsors.