Vinpearl named world's strongest hotel brand by Brand Finance

Vinpearl has been named the world's strongest hotel brand for 2026 by Brand Finance. The Vietnamese hospitality group achieved a Brand Strength Index (BSI) score of 95.4/100 and received a AAA+ rating, surpassing major global names such as Hilton and Marriott.

The company's brand value saw a significant increase of 86%, reaching $381 million, marking its first appearance in the top 50 most valuable hotel brands globally. This growth is attributed to various strategic developments, including the successful mobilization of $255 million from SeaTown Holdings, Oman Investment Authority, and Vietnam Oman Investment.

Vinpearl has also expanded its ecosystem through several new initiatives, such as the launch of the 6-star ultra-luxury brand Vinpearl Legendlux, the introduction of the VinFun hotel line, and the development of Vin New Horizon for elderly care and wellness. Additionally, the company has strengthened its international presence by signing strategic partnerships with major platforms and operators, including Agoda, AirAsia MOVE, IHG Hotels & Resorts, and Marriott International.