Vinpearl ranked as the world's strongest hotel brand

Vinpearl has been named the strongest hotel brand globally for 2026 by Brand Finance. This achievement marks the first time a Vietnamese brand has secured the top position in global hotel brand strength and entered the Top 50 Most Valuable Hotel Brands in the world.

The company reported an 86% surge in brand value, reaching US$381 million. Vinpearl achieved a Brand Strength Index (BSI) score of 95.4/100 and received an AAA+ rating, the highest level in the Brand Finance rating system.

Growth drivers included financial milestones, such as the inclusion of VPL shares in the VN30 Index and raising US$255 million from SeaTown Holdings, Oman Investment Authority, and Vietnam Oman Investment. Additionally, Vinpearl expanded its market presence through strategic partnerships with international entities including Agoda, AirAsia MOVE, IHG Hotels & Resorts, and Marriott International.