Vintage beauty trends see resurgence in popularity

Old-fashioned beauty routines are experiencing a comeback as consumers rediscover traditional methods amidst modern skincare innovations. Trends such as using hair rollers for volume and 1980s-style hairstyles are seeing renewed interest.

Specifically, cold cream is regaining prominence as a makeup remover. While foaming cleansers and water-based products became the standard in recent years, the use of cold cream is trending again, bolstered by celebrity influence. For instance, Kylie Jenner recently shared her return to using Pond’s cold cream on social media, noting her preference for the product after using it in her youth.