Vion Medicine Korea releases treatment accessibility playbook

Vion Medicine Korea has released the ‘One Changes’ treatment accessibility playbook to coincide with the World Health Organization’s World Patient Safety Day. The playbook is based on a public perception survey regarding new drug innovation conducted by Embrain, which surveyed 1,000 adults across South Korea.

The initiative aims to foster social discussion and cooperation among various stakeholders to improve patient-centered care. Key perspectives included in the playbook cover the voices of patients, government decision-making, communication between medical staff, media reporting, and the potential of pharmaceutical companies to expand treatment opportunities.

Survey results indicated that 84% of respondents believe new drugs are only truly innovative if patients can actually use them, while 87.2% emphasized that cooperation between the government, medical professionals, pharmaceutical companies, patients, and the media is essential for timely treatment access.