Vipps launches AI shopping assistant as Netto expands new store concept

Vipps has relaunched its AI-powered shopping assistant as a permanent feature within its app. The tool is designed to help users find and compare products before making a purchase. By utilizing product catalogs and data from PriceRunner, the assistant can provide personalized suggestions based on previous user preferences and budgets. While the assistant facilitates the decision-making process, the actual transactions continue to take place within the respective online stores.

In Denmark, Salling Group is expanding its Netto 4.0 store concept, with a new location opening in Høng on September 10. This updated discount store model features a redesigned layout intended to improve navigation and logical product placement. The new concept includes an expanded assortment of international foods, specialty beers, non-alcoholic alternatives, and meat substitutes, moving away from traditional promotional bundles toward more intuitive department-based organization.