Virat Kohli leverages LinkedIn to promote Indian sports brands

Indian cricketer Virat Kohli has debuted on LinkedIn to promote his business ventures and his ambition to elevate Indian sports brands to the global market. Kohli is utilizing the professional platform to highlight his roles as an investor in Agilitas Sports, which operates in the sportswear and activewear segment, and as a co-founder and co-creator of one8world, a consumer lifestyle brand.

Kohli outlined a vision to develop an end-to-end sports ecosystem in India that encompasses manufacturing, consumer brands, and sports distribution. He expressed a desire to see India produce world-class sporting talent and build brands capable of competing internationally. His move reflects a growing trend of professional athletes transitioning into entrepreneurship and expanding their influence beyond sports and traditional endorsements.