Virgin Australia and ABC named most trusted brands in Roy Morgan awards

Virgin Australia and the ABC have been recognized in the 2026 Roy Morgan Trusted Brand Awards as leaders in their respective sectors in Australia.

Virgin Australia has been named ‘Australia’s Most Trusted Travel & Tourism Brand’ for the fourth consecutive year. The award is based on research measuring consumer trust across various industries. According to Roy Morgan, the airline's high trust levels are attributed to its service quality, value for money, reliability, and safety record.

The ABC has been named Australia’s most trusted media brand for the eighth consecutive year. The broadcaster has led the media category every year since the inception of the awards. Recent corporate tracking surveys indicate that 79 per cent of Australians trust the information provided by the ABC, with 81 per cent viewing its services as valuable to the community.