Virgin Australia launches Travel Media Network with Suddenly

Virgin Australia has launched a new Travel Media Network designed to provide brands access to its approximately 21 million annual customers. The network utilizes digital, lounge, in-flight, and experiential channels to reach travelers.

News Corp Australia’s content agency, Suddenly, has been appointed to manage advertising sales for the network. The initiative targets over 300,000 monthly lounge visitors across seven major city airports, where guests spend an average of 70 minutes. The network also encompasses the airline’s website and app, which see more than 3 million monthly visitors, with upcoming features including in-flight Wi-Fi sponsorships and targeted email campaigns.

Libby Minogue, Virgin Australia’s Chief Marketing and Sustainability Officer, stated that the network allows brands to connect with customers through valuable touchpoints in engaging environments. The launch follows the airline being named Australia’s most trusted travel and tourism brand for the fourth consecutive year by Roy Morgan.