Virginia Fonseca launches women‑only WE Gym in Goiânia

Influencer Virginia Fonseca opened WE Gym, a women‑only fitness centre in Goiânia, Goiás. The gym offers a monthly fee of R$ 259 with a R$ 50 enrollment fee that can be waived if new members bring four kilograms of non‑perishable food. A limited‑time promotion gives members a WePink fragrance for sign‑ups made before 7 August.

WE Gym includes a 300 m² space exclusive to women, a 37‑day billing cycle designed for menstrual periods, and special areas for dance and personal training. Fonseca said profits from the first month will go to three charities supporting women. Business partner Samara Pink highlighted the focus on female consumers and the integration of their existing brands, such as the WePink beauty line, into the gym experience.