Virtuoso report forecasts luxury travel trends for 2027

The Virtuoso ‘Luxe 2027’ report, based on insights from over 3,100 travel advisors across 50 countries, forecasts significant shifts in the luxury travel sector for 2027. Approximately 59% of advisors expect a moderate increase in travel spending, while 13% predict a significant rise. The report indicates that luxury travelers are increasingly prioritizing meaningful experiences, investing more in quality, access, and time, with value and safety becoming critical decision factors.

Europe is expected to dominate the luxury travel landscape, accounting for seven of the top ten global destinations. Japan is ranked as the number one destination, followed by Italy, France, Greece, and Spain in the top five. Other top-ten destinations include Croatia, South Africa, Portugal, the United Kingdom, and the United States.

Key motivations for high-net-worth travelers include celebrating life milestones, exploring new destinations, and spending time with loved ones. Notable trends for 2027 include multi-generational family travel, nuclear family trips, and expedition cruises. Additionally, there has been a 47% increase in ‘ultra-luxury travel,’ characterized by exclusive rentals and highly private, exceptional experiences.