Viscom 2026 conference to focus on visual communication trends

The Viscom 2026 conference program has been announced for the international visual communication and graphic arts event, scheduled for October 28 and 29 at the Allianz MiCo Convention Center in Milan. The event will adopt an ‘Exhibition & Conference’ format to serve as a hub for industry trends.

Key topics include digital printing evolutions, commercial space design, color management, and business strategy. The program will feature a research presentation by The European House – Ambrosetti regarding the Italian visual communication supply chain. Additionally, discussions will cover sensory printing technologies that engage touch and smell alongside sight.