Visinema Group expands Jumbo animation IP into themed hotel experiences

Visinema Group is expanding the intellectual property (IP) of its animated film, Jumbo, beyond the cinema through a collaboration with Discovery Ancol Hotel. Following the film's success, which has reached over 10 million viewers and been released in 40 countries, the company aims to develop the IP into location-based entertainment (LBE).

The partnership features 53 themed Jumbo rooms on the fifth floor of the hotel, alongside various immersive elements inspired by the film, such as ‘Ruang Tamu Oma’, ‘Kamar Don’, ‘Sepeda Nurman’, and ‘Kampung Seruni’. Additionally, the Bogor Cafe at Discovery Ancol Hotel will offer Jumbo-themed menus.

Angga Dwimas Sasongko, CEO of Visinema Group, stated that the goal is to transform Jumbo into an evergreen IP that can be passed down to future generations, moving beyond a mere consumer product to a tangible entertainment experience.