Visit Victoria appoints Clemenger BBDO as creative agency

Visit Victoria has selected Clemenger BBDO, an agency under Omnicom Oceania, as its creative and strategic partner of record. The appointment follows a competitive request for tender process.

Clemenger BBDO will manage marketing strategies and creative campaigns designed to promote Victoria’s events, food, culture, and regional tourism experiences. The partnership aims to drive growth within the state’s $49.5 billion visitor economy.

Previously, the tourism body utilized a project-based model for campaign development. The new arrangement seeks to showcase the state's diversity and distinctiveness to both domestic and international travelers.