Vissel Kobe launches collaboration merchandise with illustrator SHU

Vissel Kobe, a J1 League football club, has launched a collaboration merchandise line with popular illustrator SHU. The collection features exclusive graphics inspired by the landscapes of Kobe, including the Port Tower and BE KOBE monument, alongside the club mascot, Movvi.

The project was facilitated by TSUNA-GO, a matching and production platform operated by OIS Co., Ltd. The platform connects professional sports teams with creators and brands to manage everything from product planning and manufacturing to licensing and sales.

The product lineup includes T-shirts, tote bags, cushions, mugs, and various lifestyle items. Sales commenced on September 6 through stadium shops, official club stores, and the J.League online store.