VisualCamp expands AI eye-tracking literacy programs across India

VisualCamp, an AI-based eye-tracking technology company, is expanding its educational initiatives across India. The company is scaling up its operations in the Nuh district of Haryana, where it will launch an expanded reading intervention program in early October across 60 government schools.

The six-month program targets Grade 2 students to support India’s NIPUN Bharat national mission for foundational literacy and numeracy. The technology uses eye-tracking to monitor how students move across text, helping evaluate reading progression from word recognition to independent sentence-level reading in Hindi.

In addition to the expansion in Haryana, VisualCamp is working to extend its presence into the states of Maharashtra and Andhra Pradesh. The company’s recent strategic direction was supported by a first-place finish at the Upstart 26 pitching competition in Seoul.