VITADAY enters South Korean beverage market via CU convenience stores

Thai vitamin drink brand VITADAY has officially entered the South Korean market through an exclusive partnership with CU convenience stores. The launch includes three varieties of vitamin drinks: Astaxanthin Pomegranate, Vitamin C Honey Lemon, and Vitamin C Kyoho Grape.

All three products are 481mL, zero-sugar, and zero-calorie. To support the launch, the brand is utilizing its global ambassador, BLACKPINK's Jisoo, featuring her image and signature on the Astaxanthin Pomegranate packaging.

PPL LOGICS, the importer and distributor for VITADAY in South Korea, plans to expand brand awareness and consumer touchpoints starting with this CU exclusive release. Promotional activities include a 2+1 event at CU and a social media giveaway running from October 28 to November 4.