VITURE XR glasses summer sale and Anker Power Bank bestseller boost Japanese consumer electronics market

VITURE Inc. announced a "VITURE Summer Sale" in Japan running from July 29 at 00:00 to August 6 at 23:59. The promotion, available on the VITURE website, Amazon, Rakuten, Yahoo! Shopping and major electronics retailers, offers discounts of up to 20% on its main XR glasses and up to 30% on accessories. The Luma Ultra XR/AR glasses, normally ¥89,880, are priced at ¥75,800 (15% off), while the standard Luma XR model drops from ¥64,880 to ¥54,800 (15% off). Additional accessories such as the VITURE Pro neck band and mobile dock are discounted by 20%, and various cables and lens hoods receive 15% off.

On Amazon.co.jp, Anker's thin 16 mm Power Bank is selling for ¥3,490 and has become the bestseller in the "Smartphone Mobile Battery" category. The 10,000 mAh battery supports 22.5 W fast charging, simultaneous charging of up to three devices, and includes a USB‑C cable that doubles as a strap for convenient transport. A digital display shows remaining charge, and the product has sold over 6 million units worldwide. Both promotions highlight strong consumer interest in compact, high‑performance electronics in the Japanese market.