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Vivaz expands communication strategy ahead of eighth anniversary
Vivaz, the economic brand of Grupo Cyrela, is expanding its communication strategies as it approaches its eighth anniversary in 2026. The company has launched a new initiative called 'Clientes Creators,' which selects residents to produce authentic content based on their personal experiences with the brand and its developments.
Since its creation in August 2018, Vivaz has completed 105 developments, with over 58,000 units launched and 47,000 units sold. The company reports a total launched Gross Sales Value (VGV) of R$ 12.46 billion.
The brand is also focusing on digital engagement. Recent social media efforts include a POV-format video that surpassed 13 million views and a TikTok campaign, 'Nocaute de Ofertas,' which resulted in a cost per lead 30% lower than the account average.
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What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Vivaz, the economic brand of Grupo Cyrela, will complete eight years in 2026. valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com
- [● 3 SOURCES] The first Clientes Creators publication received over 1,000 organic likes within three hours. valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com
- [● 3 SOURCES] The Clientes Creators project selects residents to produce content based on their experiences with the brand. valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com
- [● 3 SOURCES] The TikTok campaign 'Nocaute de Ofertas' achieved a cost per lead 30% below the account average. valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com
- [● 3 SOURCES] The company has launched R$ 12.46 billion in Gross Sales Value (VGV). valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com
- [● 3 SOURCES] Vivaz has 105 developments, more than 58,000 units launched, and 47,000 units sold. valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com
- [● 3 SOURCES] A POV-format content piece on social media exceeded 13 million views. valor.globo.com · portal.comunique-se.com.br · oglobo.globo.com