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[BUSINESS] · China, South Korea · 2 sources

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Vivienne Westwood and GOODBAI launch new concepts in China and Korea

Vivienne Westwood opened its first global "House" concept in Beijing, a four‑storey venue that combines the label’s full fashion range with a bridal salon, a 54‑seat Westwood Club restaurant and a café. The space uses industrial finishes and sustainable materials and has attracted attention on Chinese social media, including a ribbon‑cutting appearance by singer Yuan Yiqi.

Chinese lifestyle brand GOODBAI partnered with ITZY member Shin Ryujin on the Minuet Tiptoe shoe collection, a translucent ice‑blue design inspired by Ryujin’s cats. The campaign, filmed in Ryujin’s rehearsal room, follows a Seoul pop‑up and aims to deepen the brand’s appeal to Korean consumers. The collection launched globally on 30 July and includes photocards and a handwritten letter from the idol.

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Beijing · GOODBAI · Seoul · Shin Ryujin · Vivienne Westwood