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[CULTURE] · France · 2 sources

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Vivienne Westwood showcases vegan feathers at Paris Fashion Week

The luxury fashion brand Vivienne Westwood featured FEVVERS, a plant-based alternative to feathers, in its spring/summer 2027 “Body & Soul” collection during Paris Fashion Week. Creative director Andreas Kronthaler utilized the material to explore dramatic silhouettes, movement, and texture.

In collaboration with FEVVERS co-founder Nicola Woollon, the collection introduced a new “continuous trim format” for the vegan feathers. This development is intended to make the material easier to incorporate into standard fashion production processes and represents a step toward scaling the alternative for wider commercial use across the industry.

Entities

Andreas Kronthaler · FEVVERS · Nicola Woollon · Paris · Vivienne Westwood

Sources

A Very Hard Sell [styleonthedot.com]