Vivo rolls out telenovela product placement and Ana Castela‑led Vivo Lite campaign

Vivo integrated its Vivo Fibra broadband service into the Brazilian telenovela ‘Quem Ama Cuida’. In the episode aired on 3 August 2026, the plot features a character protecting a Vivo Fibra modem, highlighting the service’s stability, speed and Wi‑Fi 7 capability. The placement was produced by the advertising agency Galeria in partnership with TV Globo.

Separately, Vivo launched a nationwide campaign for its new Vivo Lite mobile‑subscription plan, starring singer Ana Castela. The plan offers an annual contract with monthly installments, accepts Pix and credit‑card payments, and is promoted through TV, digital, out‑of‑home and influencer channels. The campaign, also created by Galeria, uses the tagline “O plano de tirar o chapéu” to emphasize simplified cost management for mobile connectivity.