Vizrt named a Leader in 2026 IDC MarketScape for media AI

Vizrt has been named a Leader in the 2026 IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry. The assessment evaluates technology providers that assist media organizations in applying artificial intelligence across business and production workflows.

The recognition highlights Vizrt’s focus on agentic AI and AI-orchestrated production environments. These systems are designed to coordinate entire production workflows for broadcasters, content creators, and live production teams, aiming to increase efficiency while maintaining human editorial control and oversight in regulated or brand-sensitive contexts.

Alex Holtz, Research Director at IDC MarketScape, noted that Vizrt was recognized for treating live production as a composable, agentic problem. The company’s AI Production Director orchestrates various tools, including Viz Engine, Viz Artist, Viz One, Viz Mosart, and Viz Pilot, through specialized agents to reduce complexity in the production process.