VMAs 2026 see ratings surge driven by Madonna and 90s theme

The 2026 Video Music Awards (VMAs) saw a significant resurgence in viewership, with ratings increasing by 52% compared to the previous year. This marks the highest audience levels for the ceremony since 2015. The event, hosted and produced by Snoop Dogg, featured a prominent 1990s theme, paying homage to the golden era of MTV.

Madonna served as a major draw for the broadcast, opening the show with a performance of ‘Danceteria’ alongside Sabrina Carpenter and Charli XCX. Taylor Swift achieved a record-breaking 33rd Moon Person award and debuted her ‘Patient Zero’ music video. Other notable moments included a Video Vanguard Award for Nirvana and Sienna Spiro winning Best New Artist.

The ceremony marked a transition in broadcasting, airing on CBS, Paramount+, and MTV. Despite some technical challenges due to overlapping American football broadcasts, the event was noted for its high energy and nostalgic appeal.