VME Digitale.27 marketing congress scheduled for Bielefeld

The VME Digitale.27 congress, focusing on marketing, branding, and digital strategies for the medium-sized furniture trade, is set to take place in Bielefeld on March 10 and 11, 2027. Organized by the Einrichtungspartnerring VME, the event aims to address key industry challenges regarding relevance, visibility, and customer frequency.

The program will feature over 50 exhibitors and more than 30 speakers, including masterclasses and workshops designed to provide practical solutions for daily business operations. Confirmed keynote speakers include entrepreneur Deniz Aytekin, neuroscientist Dr. Henning Beck, futurist Theresa Schleicher, and designer Klaus Schwitzke.