VodafoneZiggo introduces new loyalty program and channel updates

VodafoneZiggo is implementing a structural shift in its customer loyalty strategy in the Netherlands. Through a revamped Priority program, the company will reward long-term customers with increasing benefits based on their tenure. Status levels range from Silver to Gold, Platinum, and Diamond, with rewards including free streaming months, sports packages, or store credit.

Unlike many loyalty programs, these benefits are awarded automatically based on the duration of the customer relationship with Vodafone, Ziggo, or their predecessors, without requiring points or specific spending behaviors. This move aims to address criticisms regarding the lack of incentives for existing customers in a highly competitive telecom market.

In conjunction with these loyalty updates, Ziggo has also implemented changes to its television offerings as of September 1, 2026. The Crime+Investigation channel has moved to the TV Standard package, making it accessible to TV Start, TV Complete, and TV Max subscribers without additional costs. Additionally, Qmusic Kijk Live has been added to the TV Zenders Plus and TV Max packages.