Vogue Vietnam to launch as brand's 30th international edition

Vogue Vietnam is scheduled to launch in 2027, marking the 30th international edition of the global fashion media brand. The project is a collaboration between Beacon Asia Media, the licensed brand developer in Vietnam, and the Art and Literature Times.

The publication will feature a multi-platform ecosystem including print, digital, and social media channels. It aims to combine global editorial standards with local perspectives to highlight Vietnamese talent in fashion, art, photography, and design.

According to Tue Nguyen, CEO of Beacon Asia Media, the launch seeks to bring Vietnam's creative talent to the world stage. Christiane Mack, Chief Content Operations Officer at Condé Nast, noted that Vietnam's ability to honor heritage while reinventing itself makes it an ideal location for this expansion.