Voices in Motion Creative Summit explores African storytelling

The Voices in Motion Creative Summit has launched in collaboration with Swiss sportswear brand On and Rolling Stones Africa. The event gathers creative industry experts to discuss authentic African storytelling and its role in shaping global culture.

Africa’s creative sector is currently valued at USD 60 billion and is projected to reach USD 200 billion by 2030. In Kenya, the creative economy contributes 5.6% to the national GDP and is a significant employer for women and youth. The Kenyan government aims to increase this contribution to 10% through policy reforms, such as the Creative Economy Bill.

Navalayo Osembo, Director of Africa at On, stated that the initiative seeks to encourage collaboration and increase the visibility of African creative talent to change how the continent is represented globally.