Volkswagen and Mercado Libre expand digital aftersales store in Mexico

Volkswagen and Mercado Libre have marked the first anniversary of their official aftersales store in Mexico, reporting significant growth in digital engagement and product availability.

During its first year, the official store recorded over 1.5 million visits, and the catalog of original Volkswagen products grew by more than 200%. The digital channel includes spare parts, accessories, and items from the Volkswagen Collection. Currently, 40 dealerships participate in the program, with 10 more expected to join.

As part of an expansion of the project, Volkswagen has integrated its Commercial Vehicles division into the Mercado Libre store. This adds more than 300 new products specifically for models such as the Transporter, Crafter, Caddy, and Amarok, providing commercial vehicle owners with easier digital access to original parts.