Volos and Pelion target Serbian tourism market through Fam Trip

The Municipality of Volos, through its Deputy Mayor for Tourism and in collaboration with the Greek National Tourism Organization (GNTO) office in Serbia, successfully organized a familiarization trip (Fam Trip) for the Volos–Pelion destination. Held from September 20 to 24, 2026, the initiative hosted representatives from six major Serbian travel agencies.

The program aimed to introduce Serbian tourism professionals to the region's diverse offerings and establish direct business partnerships with local enterprises. Participants explored various aspects of the destination, including the villages of Pelion, coastal areas stretching to Nea Anchialos, and the city of Volos.

Emphasis was placed on local traditions, gastronomy, and religious and cultural heritage, which are considered high-interest elements for the Serbian market. The itinerary included visits to historical temples, the Byzantine Museum of Makrinitsa, and the Holy Monasteries of Ano and Kato Xenias.