VRetreats launches luxury branded residence project in Cervinia, Italy

VRetreats, the hospitality brand of VOIhotels, is entering the branded‑residence market with a new luxury development in the Alpine resort of Cervinia. The project, backed by Alpitour World, will comprise 48 upscale apartments—including suites and family units—each featuring panoramic terraces overlooking the Matterhorn or a garden. Planned over more than 10,000 m² across four floors and an underground level, the complex will include a 2,000 m² spa with pool, hydro‑massage, saunas, ice waterfalls, a fully equipped gym, as well as a reception, bar‑bistrot, ski‑room, minimarket, outdoor pool, and underground parking. An investment of roughly €2 million is slated, with sustainability measures such as integrated solar panels and geothermal systems. VRetreats will manage the interior design and overall operation, while ownership remains with the same investor that holds the existing VRetreats Cervino hotel. The residence is scheduled to open for the winter 2027 season, reflecting a broader strategic push by Alpitour World to capitalize on the 180 % global growth of the branded‑residence segment over the past decade.