VTee launches first collaboration with hololive, unveiling apparel collection in August 2026

Japanese modern‑culture brand VTee announced its first collaborative project with the popular VTuber group hololive. The "VTee × hololive Collection" will feature a range of T‑shirts, hoodies and specialty items, priced from ¥9,900 to ¥28,600. Sales begin on 13 August 2026, with the T‑shirts released for immediate purchase and the hoodies available for pre‑order on the same day.

The collection will be showcased and sold at a pop‑up exhibition held at Shibuya Tsutaya from 13 August to 19 August 2026, coinciding with a hololive live event. Limited stock will be offered on‑site, after which sales will move to VTee’s online Media Store.