Vučić releases new election campaign advertisement

Serbian President Aleksandar Vučić has released a new election campaign advertisement centered on the insults and accusations directed at him by political opponents.

In the video, Vučić is shown wearing a simple black t-shirt while unidentified individuals apply medical stickers to his chest. These stickers bear derogatory labels such as ‘dictator’, ‘psychopath’, ‘traitor’, ‘monster’, ‘manipulator’, and ‘genocide’.

As the advertisement progresses, the stickers are removed one by one. Vučić states that while some words hurt and leave traces, they have not stopped him from continuing his political struggle. The spot concludes with the removal of the final sticker, replaced by a large label reading ‘United Serbia’ (Obedinjena Srbija), which serves as his campaign's closing message.