Vuori appoints Carey Collins Krug as Chief Marketing Officer

Vuori, the global activewear brand, has appointed Carey Collins Krug as its new Chief Marketing Officer, effective October 5. Krug joins the company from Abercrombie & Fitch, where she served as CMO and was credited with repositioning the brand and driving a digital-first transformation.

In her new role at Vuori, Krug will lead the global marketing organization. Her responsibilities will include overseeing brand, creative, consumer engagement, digital, retail, wholesale, and integrated marketing. Vuori CEO and founder Joe Kudla stated that Krug’s experience in helping lifestyle brands sharpen storytelling and build consumer connections will be instrumental as the company scales globally.