Vuori opens first Mexican retail store in Mexico City

American performance lifestyle brand Vuori has officially entered the Mexican physical retail market with the opening of its first store at Antara Fashion Hall in Mexico City. The brand, which originated in Encinitas, California, focuses on premium activewear designed to transition from fitness activities like yoga and training to everyday urban life.

Following an initial period of presence through e-commerce and wholesale, Vuori is now executing a broader expansion strategy. Global President Ashley Kechter stated that the company aims to reach at least 10 locations in Mexico. The expansion plan includes additional openings scheduled for 2026 and 2027, with cities such as Monterrey and Guadalajara being considered for future locations.