VUSSENS establishes US headquarters and launches AI beauty market analysis platform

VUSSENS Inc., a subsidiary of NEWEN AI, has established its North American headquarters in New Jersey to expand its presence in the global beauty market. The company has officially launched an AI-driven market analysis platform specifically designed for the beauty industry.

The platform utilizes ontology technology and a large language model trained on over 800 billion tokens. It features a multimodal AI engine capable of analyzing video, audio, and subtitles from social media platforms such as TikTok and YouTube. This allows for highly granular consumer persona analysis based on factors like age, skin type, and consumer values.

VUSSENS offers four core solutions: Marketing, Trend, Product, and Category. These tools aim to provide actionable insights by connecting data across social media and e-commerce channels, helping brands, manufacturers, and retailers track trends, product efficacy, and marketing performance. The company also includes specialized analysis for K-Beauty trends.