Wacoal launches Refit Bra using pressure distribution technology

Wacoal has developed the ‘Refit Bra,’ a new innerwear product designed to accommodate 312 different bust types using a proprietary pressure distribution structure. The development utilized the company’s long-term human science research to address the difficulty many consumers face in finding a proper fit.

The product utilizes three key technological components: square stretch cups that cover the upper chest for a natural silhouette, a delta part located at the center of the cup to flexibly adjust to asymmetry, and flexible resin gel wires that provide support without excessive pressure.

By combining four body types, three categories of age-related changes, and 26 bust sizes, the bra offers a wide range of compatibility across only six available sizes (M to LL). The product is scheduled for early release on the Wacoal web store on September 3, followed by a nationwide launch in physical stores and e-commerce sites on September 10. Prices start at 5,940 yen for the bra and 2,860 yen for matching panties.