Wagyu and Nike announce Air Max 90 collaboration

New York-based streetwear brand Wagyu has announced a collaboration with Nike for a new Air Max 90 model. Departing from the literal red and white color schemes often associated with meat-themed designs, the sneaker features a dark palette dominated by black and anthracite, with minimal accents of sail, canyon rust, and coral stardust.

The design focuses on tactile textures to represent the marbling of Wagyu beef, utilizing hairy suede on the side panels alongside perforated leather and mesh. Notable details include a gold-finished Swoosh, white rope laces, and the brand’s signature cow head logo appearing on the tongue tag, heel, and insoles.

In a thematic packaging choice, the sneakers are presented in styrofoam boxes similar to those used for refrigerated meat, with each pair wrapped in butcher paper and sealed with a Swoosh sticker. Each pair also includes an authenticity certificate modeled after meat documentation.