Waitrose invests in ready meals and wellness products

Waitrose is implementing two major strategic expansions to its product offerings. The retailer is investing £10 million over the next three years to enhance its premium ready meal selection. This includes adding 29 new dishes to its No. 1 range and updating 30 existing recipes, with a focus on Italian, Indian, and Southeast Asian cuisines.

Simultaneously, Waitrose has launched Wellbeing Bays across 52 shops, online, and via on-demand grocery services. These bays feature over 40 premium wellness products, including collagen, creatine, electrolytes, and gut health supplements. The move follows a significant surge in consumer searches for health-focused supplements and aims to make products previously found in specialist retailers more accessible during weekly grocery shopping.